MCV Pacific Weekly Wrap-Up

Leigh Harris
MCV Pacific Weekly Wrap-Up

New Zealand bans software patents this week, we talk to Five Star Games after a year of business, and look at trends in Aussie ad spending.

Here’s a roundup of the biggest news this week on MCVuk.com’s sister site MCV Pacific:

  • New Zealand has passed a law which bans the enforcement of software patents, so companies which own patents to such concepts as loading screen minigames (Namco Bandai) no longer have a leg to stand on with Kiwi developers.
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  • MCV takes a closer look at the trends in Australian media and entertainment advertising spends.
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  • We speak to Five Star Games MD Darren Macbeth about the companies growth since the team ceased to be Sega a year ago and was given the freedom to diistribute other publishers' titles.
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  • Kickstarter announces that it's heading to Australia and New Zealand in the coming months, setting up introductory 'Kickstarter schools' to get would-be prospectors ready.
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  • Ubisoft Australia set up an interesting and novel competition whereby fans create Assassin's Creed IV characters in 3D using a web site set up purely for that purpose, and once per month over six months Ubisoft will select one character to have 3D printed and hand-painted for its creator to collect.
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  • Finally, an Adelaide studio has created an augmented reality app which might rival the Wonderbook, being able to read books which are already in print, rather than being created for the purposes of serving the app.
    READ MORE

 

MCV Pacific is a new digital venture from Intent Media, the UK publishing company behind the world’s leading video game b2b brand, MCV. Make sure you sign up to the MCV Pacific Newsletter. To find out how MCV Pacific can support your business year-round across its online, email and social channels, contact Lesley Blumson on +44 (0) 1992 535 647

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Tags: Ubisoft , Development , new zealand , MCV Pacific , Kickstarter , Darren Macbeth , Five Star Games , software patents , Two Left Feet

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