While the EB EXPO is kicking off at the Sydney Showgrounds, some big changes are afoot in the Australian industry.
Here’s a roundup of the biggest news this week on MCVuk.com’s sister site MCV Pacific:
- Bethesda has announced that it will open a publishing office in Australia. ZeniMax will be run by Simon Alty (founder and MD of MCV Pacific's Agency of the Year 2012 One to Another) out of Sydney, with more info expected very soon.
- Nextmedia, the Australian publisher of HYPER and PC Powerplay magazines, has been acquired by German-based Forum Media Group.
- MCV talks to Razer CEO Min-Liang Tan about his partnership with JB HiFi for the Razer Blade series of gaming laptops.
- Drew Taylor, former PR Manager for THQ and Surprise Attack, has joined forces with Turn Left Distribution as PR Manager there to handle the distributor's Disney Interactive account.
- New life is being breathed into the Australia development scene at a federal level by Screen Australia, which this week announced that it would be spending AUD$2.6 million on 21 different indie games to help rejuvinate the sector after the slew of major studio closures in the last few years.
MCV Pacific is a new digital venture from Intent Media, the UK publishing company behind the world’s leading video game b2b brand, MCV. Make sure you sign up to the MCV Pacific Newsletter. To find out how MCV Pacific can support your business year-round across its online, email and social channels, contact Lesley Blumson on +44 (0) 1992 535 647