The E3 edition of MCV will launch as a special iPad app next month, kick-starting a brand new digital edition strategy for the leading games industry publication.
Available from June 11th, the interactive version of MCV arrives just days after the UK roll out of the Apple device.
Leading video game accessories brand Logic 3 is sponsoring the iPad edition of MCV throughout June.
Apple launched the iPad in the US at the start of April – the tablet has since sold over 1m units in the territory.
The UK version arrives on May 28th, and rolls out in Australia, Canada, France, Germany, Italy, Japan, Spain and Switzerland at the same time. Since launch iPad has sold over 12 million apps through its App Store, as well as over 1.5 million ebooks from the new iBookstore as users start to consume the printed word in different ways.
MCV’s iPad app will be a digital version of the weekly magazine. Along with our authoritative news, features and product coverage, it will contain video segments and various ways to read the magazine.
“Launching on iPad is part of our on-going commitment to making MCV content available on all devices,” said Intent Media MD Stuart Dinsey.
“This digital edition will bring to life our print edition, with rich media options and even wider UK and international circulation.
“Our established PC digital edition will also be relaunched at the same time.”