“The Advanced Interactivity Consortium has its roots in the work we've done with HDiT and HD DVD, but is open to all companies interested in bringing a broader set of experiences to consumers on different platforms,” Microsoft’s president of the Entertainment and Devices Division Robbie Bach stated.
“We look forward to contributing to this effort with HDi, our implementation of HD DVD's interactive layer, and to collaborate with AIC members on how to extend interactive compatibilities to the consumer electronics market.”
The Xbox 360 HD-DVD drive currently retails for £114.99 on the UK Hight Street.
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