Microsoft becomes FHM's honey

FHM readers in five European countries will be offered the chance to win tickets for the Xbox 360/FHM Global Challenge – a 15-day event that will involve real-life contests based on 360 games.

The event will take place next year in Japan, Australia and the US before moving to the Caribbean – where winners will take part in beach sports based on Dead Or Alive Xtreme 2.

Promotional activity will continue for the next six months in FHM’s print and online publications in the UK, France Norway, Denmark and Holland. An eight-page advertorial will appear in issues of FHM in the five territories in January. Subsequent months will see three-page advertorials in each edition, as well as a five-page review of the Challenge.

Readers will also be able to vote online for which FHM High Street Honeys from each territory will accompany the winners on their trip.

Sales director at FHM publisher Emap Carrie Barker said: "FHM and Xbox have a great track record of working successfully together on groundbreaking campaigns, as demonstrated by the Joanna Dark campaign when we ran the female star of Perfect Dark Zero on Xbox 360 as the cover girl for FHM issues across Europe. Our clients know they can rely on us to always put the creative idea first and the Xbox brand profile and games offering gave us great material to work with."

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