International children’s sport and play charity Right To Play has secured a sponsorship programme from Xbox 360 platform holder Microsoft for 2012.
Right To Play works to improve the quality of life for children in some of the most impoverished places around the world.
The deal sees MS handing over a cash donation as well as offer a supply of free hardware and games. MS staff will also participate in a number of fundraising events.
“We’re hugely excited by the Right To Play partnership,” Microsoft UK’s retail sales and marketing division boss Jonathan Grimes stated.
“Both organisations believe that active play through sport and technology can achieve a positive, inclusive and sustainable future for children. Microsoft is also deeply committed to improving lives and addressing difficult societal issues through technology, so we look forward to assisting Right To Play with their incredibly worthwhile work over coming months.”
Right to Play CEO and president Johann Olav Koss added: ”With Microsoft’s support we will continue to improve the lives of so many children and to spread our message about the power of sport and play to transform lives.
“Our programmes teach children important lessons through play about how to protect themselves from disease, how to resolve conflicts peacefully, how to be more tolerant. A simple game of tag is an opportunity to teach children that malaria is passed from person to person through mosquitoes. That Microsoft shares our belief in the value of play makes this partnership a perfect match.”