“Arcade becomes [for us] the ability to bring in a new set of audiences,” said Bach. “They’re probably a little bit more casually focused, they’re looking for a new family experience or they’re more price focused.”
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Microsoft takes on Wii with 360 Arcade
A new $279 Arcade pack will include a wireless controller and several casual titles including Pac-Man, Uno and Luxor 2, reports next-gen.biz.
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