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Microsoft ‘working hard’ to meet Kinect demand

Christopher Dring
Microsoft ‘working hard’ to meet Kinect demand

Microsoft has admitted that there has been ‘exceptional demand’ for Kinect as pre-orders sell out across the UK.

GAME, Amazon and Play have already sold out of the initial allocation of Kinect stock.

And Microsoft has told MCV it is ‘working hard’ to ensure there is enough Kinects in the channel for the Christmas period. The firm says it is releasing more Kinects to retail than any previous Xbox launch.

“We are excited about the launch of Kinect for Xbox 360 in the UK and are looking forward to transforming entertainment experiences in homes across the world,” said a Microsoft spokesperson.

“Over the course of just three weeks in November, we’re launching across every market where Xbox 360 is sold and will have more units of Kinect available than any other Xbox launch. Pre-orders have demonstrated that there is exceptional consumer excitement and demand for Kinect and we will continue to work hard to ensure that Kinect for Xbox 360 is available for the Christmas season.”

To put that into perspective, in 2005 Xbox 360 sold 70,000 units in its opening weekend in the UK.

Kinect launches in the UK on Wednesday, November 10th and will be available as both a standalone unit and bundled with Xbox 360.

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Tags: Microsoft , kinect , Xbox

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