Might and Magic Heroes reborn in China - Ubisoft partners with Tencent and Playcrab

Seth Barton
Heroes Might and Magic: Era of Chaos

Ubisoft have announced a new game in the long-running fantasy series, with Might and Magic Heroes: Era of Chaos. In a move that may become more common, the new title is a mobile release exclusively for the Chinese market. Developed by Playcrab, the new game will be published by Tencent. That gives it potentially gigantic reach, as the company's WeChat service reaches some 889m monthly active uses. 

The game is spearheading Ubisoft's expansion into China, being the very first mobile licensed game tailored for the market. It's a new step for the company, Ubisoft tells us, as the company used to work with Chinese devs to make existing games available in the territory. This is the first time it's commissioning a game from scratch for China based on its IP.

It's not going to be last game either, with the company's portfolio of games having great potential for the retro-mad Chinese market. The game enters a highly-rarefied grouping, as Tencent has very few western IPs on its books - so it joins the likes of Candy Crush, Clash Royale and Infinity Blade.

“We couldn’t have dreamed of better partners than PlayCrab and Tencent to bring the saga of Might and Magic Heroes to mobile players and to the Chinese market. Tencent is a world-leader and a hit maker when it comes to mobile games in China, and this deal shows that they are confident our rich portfolio of brands can appeal to Chinese players”, said Jean-Michel Detoc, executive director, Ubisoft mobile. “This is a significant step forward in our mobile strategy, working hand in hand with Chinese developers and publishers to create games based on our existing franchises that are tailored to Chinese players and can tap into the market’s enormous potential.” 

“We’re thrilled to have Ubisoft’s Might and Magic Heroes: Era of Chaos in our lineup of games”, said Steven Han, project operations manager, Tencent. “The franchise is already supported in China by a highly engaged community of millions of fans, and we’re convinced that this new game will appeal to both fans and mobile players.”

 “We’re proud to have developed, in collaboration with Ubisoft, the very first mobile installment of the Might and Magic Heroes series”,said Kevin Ye, CEO, Playcrab. “We believe this addition to the franchise is a great fit for the booming mobile game market here in China. By bringing the franchise to mobile, we offer both fans and newcomers alike an experience they can enjoy at their own pace, anywhere and at any time”.

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