Nintendo is renewing its focus on engaging a tighter core gamer market, rather than just catering to a broad audience of casual players.
This is according to legendary designer and Nintendo executive Shigeru Miyamoto, who told Edge (via CVG) that: "In the days of DS and Wii, Nintendo tried its best to expand the gaming population.
"Fortunately, because of the spread of smart devices, people take games for granted now,” he added. “It's a good thing for us, because we do not have to worry about making games something that are relevant to general people's daily lives."
Speaking of casual players who might ‘passively’ interact with a title, rather than the passionate fans Nintendo hopes to now interest, Miyamoto described the former group as “the sort of people who, for example, might want to watch a movie. They might want to go to Disneyland”.
He even went on to call the casual group’s approach to gaming ‘pathetic’, arguing that they should make an active effort to participate in titles and try new things.
"Their attitude is, 'okay, I am the customer. You are supposed to entertain me’,” he explained.
“It's kind of a passive attitude they're taking, and to me it's kind of a pathetic thing.
“They do not know how interesting it is if you move one step further and try to challenge yourself [with more complex titles]."