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Miyamoto says analysts are 'silly' to worry about Nintendo's financial health

Ben Parfitt
Miyamoto says analysts are 'silly' to worry about Nintendo's financial health

Concerns about Nintendo’s financial health are missing the point, design legend Shigeru Miyamoto has argued.

Although 3DS is gaining momentum it is still missing Nintendo’s expectations and Wii U is in danger of completely collapsing in the global market. But analysts who look solely at the numbers simply son’t understand Nintendo, Miyamoto believes.

“The entertainment industry is one that is inherently unstable and if people decide that they no longer need entertainment anymore then there's no way for you to make money off of that,” he told Games Industry.

“Because of the waves in the entertainment industry and the way the cycles move, personally I feel that aiming for a specific numerical goal is almost silly, and instead our focus should be on doing our best to create something that's new and unique.

“So all of this talk of ‘Oh is Nintendo going to hit its numbers? Is Mr. Iwata responsible?’ and all these discussions I think are just silly ones to have because Mr. Iwata is managing our company and I don't think there's anyone better to manage it than him.

“I'm really focused on creating the most fun and unique experiences I can so that the entertainment can appeal to a very broad audience, and we're having fun doing that. So certainly I think there are other industries where I think their chance to appeal to a broad audience has been lost, but I still think within our industry we have a lot of opportunity to do that.”

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Tags: Nintendo , Development , miyamoto , analysts , financial , E3 2013 , silly

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