Modern Warfare 3 pre-orders "broke industry records"

Ben Parfitt
Modern Warfare 3 pre-orders

Ahead of the possible release of concrete numbers later today, Activision has claimed that Call of Duty: Modern Warfare 3 was the most pre-ordered game ever released.

Of course, this puts the title on track to break the sales records set by immediate predecessor Call of Duty: Black Ops. Pre-orders for MW3, in fact, beat it “by a wide margin”.

In addition, the launch of the game became Activision’s largest ever day one shipment. COO and CFO Thomas Tippl even claims that it’s the largest day one shipment ever seen in the entire industry.

He also claims that a total of 13,000 retailers across the globe opened their doors at midnight to serve a total of 1.5m consumers.

“The launch of Modern Warfare 3 was the largest in Activision Blizzard's history, and our global organization remains laser-focused on delivering the largest entertainment launch of all time for the third consecutive year and to exceed the record set by Black Ops life-to-date,” CEO Bobby Kotick added.

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Tags: Retail , pre-orders , call of duty , Modern Warfare 3 , record , most , Pre-ordered

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