“There will be more announcements that will be, if you will, licensed intellectual property that will be looking at the more casual consumer that we see as a bigger force in the business,” he said.
“We need to do better on the Nintendo platforms, and we intend to do that. It's a different type of game mechanic that the Nintendo Wii consumer, in particular, can play.”
But the EA exec added that this won’t take any focus from its existing – and hugely lucrative – sports franchises.
“Fight Night is a great franchise, you bet we're gonna continue to create games like Fight Night,” he added. “Round 3 was a phenomenal game for us and did around $140 million in revenue on a worldwide basis, but we think there's a different type of consumer that loves boxing games and doesn't want the authentic simulation game that we currently offer.”