Morrisons ‘constantly looking at new promotions’

UK supermarket chain Morrisons has made its intentions for the video game space clear, terming its games offering ‘very important’ after slashing the price of big-name new releases like Tiger Woods to just £15.

The deals were advertised in the national press, and are set to last until September 14th. Games on offer include Mercenaries 2 on Xbox 360 for £25, Spore Creatures for just £12.99 and Tiger Woods PGA Tour ’09 All Play for £15. Other chart titles for Xbox 360, PS3, DS and Wii have also been heavily discounted.

“Morrisons is committed to offering value for money deals across the full weekly shop including food and non food items,” a Morrisons spokesperson told MCV. “Gaming and home entertainment are very important in today’s current climate and Morrisons is constantly looking at new promotions for the customer.”

Some specialist retailers have expressed concerns that such offers could devalue new releases. However, several independents have told MCV that they’ve taken full advantage of the deals.

“Our staff went down there bright and early to score some extra stock,” said one leading independent. “The real bargain on show was Guitar Hero: On Tour, which was only £12.50.”

“Morrisons tend to do themed special offers every week. Last week it was lunch box products that were heavily discounted. Expect plenty of Mercenaries 2 to appear on eBay next week…”

What are your thoughts on Morrisons’ price slashing – is this the start of a Q4 price war? Head over to the Forum or post your views in the comments thread below...

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Tags: morrisons , price cuts

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