Morrisons looking for exclusive publisher deals

Ben Parfitt
Morrisons looking for exclusive publisher deals

Ambitious supermarket Morrisons has told MCV that it is keen to sign more deals with publishers to sell their games exclusively through the chain.

Bejeweled Twist reached No.8 in the PC budget chart last week, despite only being sold through Morrisons stores.
And after that exclusive contract with Focus Multimedia, the grocer now has its eye on even bigger tie-ups with other suppliers.

“Morrisons will look at any opportunities to take titles for an exclusive period, and view each opportunity on its own merits,” explained the chain’s games buyer Jon Biggs.

“It’s great to see titles from smaller publishers do well in our chart, especially when we have an exclusive deal for a period of time. The success also shows it’s not just the blockbuster titles which have the pull to drive sell-through.”

Biggs applauded distributor Music Box Leisure for helping make the deal a success.

“Morrisons recognise gaming as being a key area in our entertainment offer and we are constantly looking at new promotions and offers that give great value to our customers,” he added.

The news comes after GAME COO Terry Scicluna told MCV that the specialist was keen to score exclusive contracts with publishers.

“One of our pillars is ‘Only at GAME’ or ‘Only at Gamestation’ and we want to develop that further,” said Scicluna. “Our research says it is really trusted and our customers love it – and it gives them a chance to get great product that is only available  at our stores.”

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Tags: games , publishing , publisher , exclusive , video , morrisons , bejeweled , twist

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