Moshi Monsters mag hits UK

Ben Parfitt
Moshi Monsters mag hits UK

A new monthly magazine is now available in the UK, as owner Mind Candy looks to drive the Moshi Monsters brand on even further.

Skyjack Publishing has launched the new 52-page title dedicated to the fast growing online brand, which has over 35 million users worldwide. As well as the UK, there are also plans to roll it out globally later on in Q1.

Content includes comic strips, competitions, free gifts, puzzles, secret hints and tips, character fact files and user generated content.

"It's an unusual step launching a print-based magazine to support an established online community, but we think our online audience is going to love it," said Michael Acton Smith, Mind Candy's CEO. "Much of the content and ideas for the magazine was generated by our players, so it should feel very different to other kids magazines. Print definitely isn't dead."

The mag launch is being backed with a hefty consumer marketing campaign, which will include global TV advertising, print, online, email marketing, outdoor, sampling and PR.

Story originally published on Licensing.biz

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Tags: casualgaming , uk , moshi monsters , magazine

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