After Sega’s Mario and Sonic At The Olympic Games took the award for best Wii game at the Leipzig Game Convention last week, Jeffery told MCV:
“There is no doubt that we will see more risks, and therefore more creativity on both the Wii and the DS in the next couple of years. Just look at what EA is already doing on the Wii – EA doesn’t usually do that kind of game.
“We will probably see a fair bit of standardisation for a while from third party publishers in the games that they develop for 360 and PS3, as the huge development costs are ‘rationalised’.”
Jeffery added that the PS3 and Xbox 360’s online marketplace offered Sega a route to get novel content onto the systems.
“Sega also sees the same trend emerging on Xbox Live Arcade and on PlayStation Network,” he said.
“We hope that we will see little creative sparks of genius popping up around the industry as game designers can afford to be wildly creative once again.
“The industry will be looking to Sony and Microsoft to bring as much new IP as possible.”