MTV: EA may struggle online

by Tim Ingham
Wednesday, May 14th 2008 at 6:57PM BST

The global president of MTV Networks’ digital division has predicted that EA and other established boxed video games publishers face a "huge challenge" in making serious money from free-to-play casual titles.

Speaking to MCV sister site CasualGaming.biz, Salmi said that MTV had a “huge advantage” over companies such as EA, Midway, Take Two and Activision because it had secure relationships with advertisers familiar with the medium – many of whom work with MTV in other fields.

To read the full story, visit CasualGaming.biz.

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Tags: mtv networks , mika salmi

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