“It is about people coming to MTV who are passionate about music and wanting to interact on deeper and deeper levels,” president of MTV Christina Norman told the New York Times. “It’s not just about wearing the t-shirt.”
Advertisement
MTV to buy Guitar Hero studio
Any acquisition deal would mark a significant step into the games industry for MTV, with Harmonix’s Guitar Hero and previous karaoke titles set to be given a huge boost in profile thanks to promotion through MTV’s gigantic multimedia network. It also raises questions as to whether MTV will begin to develop its own range of branded titles.
