It’s not just games retail that is waiting for the Grand Theft Auto V style cash cow – music publishers see the release as a big opportunity too.
GTA’s once unique ability for gamers to switch between radio stations when on the move means that huge libraries of con tent can be included on the disc. And for music firms this represents a great chance to monetise their back catalogues.
“Over the years, the Grand theft Auto series has provided EMI Music Publishing with a unique opportunity to get sync placements for some hidden gems in our catalogue that otherwise may not have landed in the world of video games,” EMI’s VP of music resources said in this week’s edition of Music Week.
“We look forward to working with Rockstar Games on future versions of this fantastic series and to continuing to deliver value to our songwriters in this regard.”
To date the only song associated with GTA V is the one that appeared in its trailer – Ogdens’ Nut Gone Flake by The Small Faces.