MW2 DLC to Stimulate retail sales

Ben Parfitt
MW2 DLC to Stimulate retail sales

New DLC for Modern Warfare 2 should give the game a sales boost over the Easter period, according to Activision.

The Stimulus Package went on sale this week (Tuesday March 30th) and is backed by a £1m marketing campaign.

Developer Infinity Ward says the DLC, which features new levels for 2009’s best-selling title, will give extra value to gamers.

Infinity Ward creative strategist Robert Bowling told MCV: “The DLC adds even more depth to an already expansive multiplayer experience and increases the longevity of the online community even further.

“If players are looking for a game they can stick with for years and get hundreds of hours of playtime, then this DLC solidifies Modern Warfare 2 as the experience for them.”

Activision is also keen to stress that retailers won’t miss out on a sales opportunity that the DLC offers.

UK and Ireland marketing director David Tyler explained: “Our retail partners are playing a crucial role in driving the DLC message out to consumers through their in-store activation.

“Retailers are fully on board to ensure they secure their share of the commercial opportunity that is being created with this map pack.”

The extra content has been priced at 1200 Microsoft points – around £10.

The five new multiplayer maps consist of three brand new locations and two classic maps – Crash and Overgrown – from Call of Duty 4: Modern Warfare.

Infinity Ward has tweaked the buildings and interiors in these popular maps, as well as allowed gamers to use the perks from Modern Warfare 2.

New maps Bailout, Storm and Salvage see players fight across a vast American apartment complex, a series of outdoor warehouses set during a lightning storm and a snow-ridden car scrapyard.

“There is no denying the mileage online players of Modern Warfare 2 will get out of the five new locations included in the Stimulus Package,” added Bowling.

“They significantly increase the longevity of the multiplayer for our online community and continue to give them more new locations to explore, learn, and develop tactics for.”

There are plans to produce a second DLC pack for Modern Warfare 2, but content and release have yet to be revealed.

Bowling said: “At this point we’re just focused on getting the Stimulus Package out to our community, hearing what they think and seeing the kind of tactics they come up with on the new maps.”

The Stimulus Package will also be available to PS3 and PC users later this year.

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Tags: Activision , call of duty , modern , stimulus , warfare

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