A trailer for Modern Warfare 3 will be shown during tomorrow’s Champions League final on Sky Sports and ITV1.
The ad will mark the culmination of what Activision described to MCV as “the largest ever reveal campaign undertaken so far for the Call of Duty franchise in the UK”.
The campaign kicked off on Saturday, May 14th with four teaser trailers, which have generated over 7.8m views on YouTube alone so far.
Earlier this week, the full reveal trailer was released worldwide, and aired during the US broadcast of the NBA Western Conference finals. Activision has also launched its UK online campaign with an MSN homepage takeover and ran the first TV teaser spots on Sky Sports News.
“We’re really excited to start showing our fans what they can expect from Call of Duty: Modern Warfare 3,” Activision’s European marketing director for COD Daniel Green told MCV.
“With over 7m YouTube views of our reveal trailer since it was released on Tuesday, it seems our fans are just as excited.”
Other major upcoming games due to be advertised during the Champions League final include Microsoft’s Gears of War 3 and Sony’s Infamous 2.