The team behind GameOn has formed a new digital media unit ahead of the event’s November debut.
Under the name Creative Games Media (CGM), the new team incorporates online, video and events planning and is a division of Creative Ventures Group.
The business manages X-League TV and several web properties, but is currently focused on this Christmas’ big consumer event, GameOn London, which takes place at Earl’s Court 2 on November 14th and 15th 2009.
“With the new team and corporate re-organisation, we have a clean slate on which to build a premier event for the mass-market, rather than one driven from competitive and core gaming,” explained CGM marketing manager Emily Yeomans.
“GameOn London has evolved from a demand standpoint. We have taken the advice of publishers and have refocused the event to appeal to all active gamers, not just the core gaming audience.
“By broadening the appeal of GameOn London and adapting to the demand sweet spot, we are giving publishers the chance to engage with a considerably larger audience in a much more hands-on and interactive environment. Furthermore, the experiential nature of the event, which encourages the ‘try before you buy’ concept, offers interested companies an unrivalled retail opportunity in the weeks running up to Christmas.”
Creative Games Media is headed up by Spyro Korsanos, and also features Mike Bembenek as producer and Ray Mia as channel head for XLeague TV. Emily Yeoman is in charge of marketing and PR, while Lucy Wykes is events and sales director for GameOn.