‘New E3’ confirmed

“IDG has signed an exclusive deal with the ESA to run a consumer-oriented video games trade show. It will take place in Los Angeles in October ’07,” an IDG spokesperson told MCV.

And rather unusually the show has yet to be named: “Because we really wanted this to be a show for the gamers by the gamers, so we decided to have a contest to name the event. The GamePro Expo name was just a placeholder,” the spokesperson said.

The shock news comes just months after E3 was drastically downsized in favour of a far more exclusive event, with numbers expected to fall below the 5,000 mark. While this year’s E3 proved to be a step too far in terms of costs, it seems the ESA is now willing to try again with a purely consumer-focused show.


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