New EA Sports IP inbound

Ben Parfitt
Speaking on his brand new blog, EA Sports boss and former Xbox head Peter Moore has said that gamers can expect an announcement about a new EA Sports IP pretty soon.

“I’ve seen speculation the past few days about the comments we’ve made recently about new IP coming this year from EA Sports,” he wrote.

“While we’re still a couple of months away from any official new game announcements, I’m encouraged by the interest and excitement. As I’ve said many times over the past few months, as EA Sports looks to expand our brand and capture new audiences, developing new intellectual property - such as FaceBreaker and future unlicensed titles - will be a key component of that strategy.”

And speaking of the success of Nintendo’s Wii, Moore emphasised the level of support the publisher is ploughing into the machine:

“I can tell you we now have eight titles in development for the Wii, testament both to the global impact of that console currently in the global marketplace, as well as to our desire to attract more consumers to experience EA Sports games, no matter their experience playing games nor their prowess with a traditional controller.”

Moore has previously stated that the firm intends to publish five new sports franchises by the end of the decade.

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Tags: Electronic Arts , ea , wii , new ip , peter moore

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