New Euro trade show set for August

19 May 2005 By Matt Martin

A major new European trade show will take place in the UK this autumn, designed to unify the games business across the continent.

Games Market Europe will take place at the London Business Design Centre on August 31st and September 1st. The trade show is a collaboration between Barrington Harvey and Tandem Events, a new venture headed by Andy Lane, previously event director of ECTS.

“After the confusion of the last couple of years, the games market has been asking for a single, focused, no-nonsense trade event,” said Andy Lane. “Games Market Europe is this event.”

‘We wanted to build an event that is inclusive for all sectors of the industry, which is why entry is free to all pre-registered trade attendees and exhibitor packages are priced far below previous events, with a uniform approach to booth sizes doing away with the need for high additional event costs,” revealed Lane.

Feedback for the event is already impressive, with Lane claiming ten per cent of the show was sold before Games Market Europe even had a floor plan in place.

Those already committed to the event include the Mastertronic Group, with director Andy Payne commenting: “The UK is the hub of the European games industry; it’s vital we fly the flag and have the right event for business. I was impressed with the plans the team has and they have delivered on price, venue and timing.”

Roger Bennett, director general of ELSPA, also pledged support: “ELSPA believes it is essential to have a UK trade event for Europe. The plans for Games Market Europe are clearly designed to ensure that.”

Three booth sizes will be available at Games Market Europe: 12 sqm, 24 sqm and 36 sqm, all with a fixed price. Trade visitor entry is free.

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