The title has been dubbed as a ‘cross between Football Manager, a fantasy sports league and an auction room’ by the London-based developer. It will be published by Sega and will run on a subscription system similar to that seen in World Of Warcraft.
Gamers will create their own team name and sign a squad of real life players, restricted by a wage budget. They can then ‘bid’ for new players from opposition managers throughout the season, in a system similar to that used by auction sites such as eBay. Players can also chat via a messenger system.
“Football Manager Live should attract a more mainstream audience than we’ve seen before – the kind of people who play Fantasy Football in national newspapers,” Sports Interactive MD Miles Jacobson told MCV.
“Community is a core to FML. People will become friends or have an arch nemesis – it’s vital to the replayability. Football Manager is the most popular cult product I can think of. FML is an extension of that, whilst being able to appeal to those people that we aren’t currently entertaining.”