Gaming Merchandise UK Ltd is now open for business.
The company has been set up by industry veteran Luiz Ferreira, who has closed his previous business – accessories and merchandise firm White Room Games – to concentrate on the new venture.
Gaming Merchandise UK will be dedicated to bringing games-branded apparel, toys and other assorted products to retail.
It has already signed the distribution rights for Gaya Entertainment’s catalogue, and now offers products based on the Half-Life, Dota and Temple Run series.
“We see the merchandise category growing over the next few years, particularly given that the next generation of consoles will deliver a higher percentage of digital sales than previous generations,” Ferreira told MCV.
“More publishers are considering merchandise earlier in the development of franchises.”