Online DVD rental service Lovefilm is to launch a games arm, kicking off with a selection of chart PlayStation 2 titles.
The new service will launch on Thursday (August 25th) and offers the same benefits as the DVD service, with no late fees, no due back dates and free postage for the return of all games.
The move into games is a result of a survey of over 120,000 Lovefilm customers, according to the firm, 50 per cent of which called for the move into games rental.
“The fact that Lovefilm is the first in the market to rent games alongside DVDs is a really exciting move for us,” said the company’s marketing director Simon Morris. “Customers will now be able to play their console games at their own pace with no late fees and a high quality service.”