New iOS SpongeBob Squarepants game includes £69.99 IAP

Ben Parfitt
New iOS SpongeBob Squarepants game includes £69.99 IAP

Another big children’s IP has chosen to pursue the premium in-app-purchase route.

Apps Playground reports that Nickelodeon’s new SpongeBob SquarePants game for iPhone and iPad, which was released yesterday, includes an eye-watering £69.99 IAP.

The game relies on two forms of in-game currency – gold coins and Jellyfish Jelly. These can of course be earned in-game but can also be purchased directly in increments costing between 69p and £34.99.

The site points out hat the game does at least offer the following disclaimer upon loading: “Additional cool stuff can be purchased in SpongeBob Moves In! It’ll be charged to your iTunes account. You can adjust your device setting to lock the ability to make In-App purchases!”

The app’s iTunes listing also clearly states that IAPs are included in the game.

But it’s still a risky move at a time when premium IAPs are under immense scrutiny.

A combination of high-profile media coverage for families stung by unwanted IAP charges and strategic inconsistencies across the App Store have forced the Office of Fair Trading to launch its own investigation.

Advertisement

Tags: nickelodeon , spongebob squarepants , iap , in app purchases

Follow us on

  • RSS