Ouya will look to follow the way of smart phones and tablets, with plans to launch annual iterations of the Android-based console.
Speaking with Joystiq at DICE, Ouya CEO Julie Uhrman explained how the company will replicate the mobile hardware strategy of actively refreshing with upgraded parts.
"As it relates to iterating the console and refreshes, our strategy is very much similar to the mobile strategy. There will be a new Ouya every year," Uhrman said.
"There will be an Ouya 2 and an Ouya 3. We'll take advantage of faster, better processors, take advantage of prices falling. So if we can get more than 8GB of Flash in our box, we will. And in so doing, make sure that all games are backwards compatible."
Uhrman also confirmed the specs of the initial Ouya console.
"We're launching on the Tegra 3. It's a quad-core A9 chip. Because it's not a mobile device, we don't have to balance power for battery life. So when all four quads are running, it's 1.6GHz. It's gonna be the best Tegra 3 device on the market."
Ouya is set to debut at retail this June.