ELSPA made the transition into UKIE last night - and along with a new name, logo and agenda, the organisation has a new website.
Located at Ukie.info, the site is described by director general Michael Rawlinson as a key element to the new UKIE offer - and a step beyond the ELSPA site of old.
“In the past we didn’t want to rock the boat – it was a very passive, undemanding website that doesn’t need maintenance,” Rawlinson explained.
“But we’ve made the decision not to do that anymore, and be more active. If we’re going to properly represent this vibrant new industry we need the site to be like that too.”
The classic members-only area and chart database remains, but UKIE’s new site will offer updates on campaigns with government and more regular communication with its members.
UKIE's big promise to throw the spotlight on its members, and show off the industry's talents.
“Showcasing is a big part of the website as well,” added Rawlinson. “Every company who is a member of UKIE will have the opportunity to showcase their work to other members and to the world at large. That could be very useful for someone creating content that might want to reach out to publishers.
“We all assume that everyone knows your company – but really in our industry everyone is so immersed in their own world they don’t know much about others. This is a chance to flick through the industry’s catalogue and make some new connections.”