CVG reports that Dennis Dyack told Official Xbox Magazine: "Imagine a unified platform, one console for all gamers – that would bring a massive paradigm shift to the games industry, where games would become better in quality, cheaper, and more widely available. Sound good? It can happen. Better yet, it's inevitable. It will happen".
"The market is also split in an unhealthy way between the major manufacturers. Nintendo, Microsoft, and Sony all may have equal marketshare this generation, making it extremely difficult for third-party publishers to choose what platform to focus on.
"Not that it's easy for first-party manufacturers, either. Microsoft, Sony, and Nintendo have put tremendous resources into trying to make the best hardware, including spending significant amounts of money trying to get exclusive mega-titles like Grand Theft Auto on their system first.
"Despite all this, it's still not enough. The economics of the proprietary models seem to point toward spending more money and receving fewer returns with each generation, with no clear winner."
"A one-console future is a future I think we can't avoid - and thankfully, it's a future where everyone would win."