The new CEO of Women in Games has identified development and management as key areas that needs better female representation.
As a researcher at Norwich University of the Arts, Marie-Claire Isaaman found out that women in the games industry tend to work in marketing or HR - but not in development.
“There is a very small percentage of women involved in actually making games - in art, design, programming and all those worlds,” she said. “And I think it’s really important that that area is further researched and looked at, because more women making and designing would definitely have an impact on creating engaging content.”
She added: “I’m very interested in increasing women in the Board room because that will have an impact on the kind of strategies that companies make. So if you have more women, you have a more balanced perspective.”
Isaaman was named CEO of Women In Games earlier this week, replacing Jenny Richards-Stewart. She hopes to bring the worlds of education and video games closer together.
“I want to reimagine education and revitalise the talent pipeline,” she continued “It tends to be very difficult to employ women because there’s not enough women coming through the educational pipeline.”