Microsoft will open a new games studio in London, MCV can reveal.
The company is hiring for senior staff to run the studio, which will sit alongside established UK teams Rare, Lionhead and the newer Soho Studios.
“EMEA is a key market for us and we continue to cultivate the best talent and focus on growing our business, with this role focused on the continued expansion of our Microsoft Studios business in the region,” the company told MCV.
The studio may be part of a new effort to add first-party free-to-play and online casual experiences to Xbox, with job listings hunting for those well versed in those areas plus familiarity with online, mobile and cloud services.
The team’s mission includes “developing successful new products and services for current and future consumers”.