Nickelodeon moves into games

Nickelodeon is launching into the games business, with a $100m warchest earmarked by the Viacom-owned kids TV network to grab a slice of the fast-growing casual sector.

According to Marketing Week, Nickelodeon is planning a series of multiplayer games, virtual online worlds and new subscription services.

These include myNogging, a subscription site featuring educational games for pre-schoolers, plus Nick Gaming Club, which will include multiplayer titles.

Nickelodeon boasts the likes of SpongeBob SquarePants, Jimmy Neutron, The Fairly Odd Parents and Rugrats amongst its portfolio of IP.

Advertisement

Tags: This article has no tags

Follow us on

  • RSS