Nickelodeon pledges games commitment

Ben Parfitt
Nickelodeon pledges games commitment

Nickelodeon will release up to eight titles over the next year – but retailers shouldn’t expect games based on their new IPs just yet.

The next title in the popular kids’ TV channel’s release schedule is SpongeBob’s Boating Bash for the Wii and DS, which will hit stores on March 26th.

Past titles have included iCarly, Dora the Explorer and SpongeBob’s: Atlantis Squarepantis.

Despite the media giant’s commitment to the games space, Nickelodeon currently has no plans to create games based on its two new kids shows, Big Time Rush and Fanboy and Chum Chum.

A spokesperson for the company said: “We would not promote or develop video games until the brand has been better established.

“Fanboy and Chum Chum is nowhere near on our radar at the moment. It’s brand new – we would never release a video game on a brand new licence like that.”

Nickelodeon’s video game licence holders currently include Take-Two and THQ.

The firm also owns a range of top kids IP, and recently acquired the rights to Teenage Mutant Ninja Turtles for £5.9 million from The Mirage Group. Ubisoft currently holds the game rights for this franchise.

This news follows the departure of the firm’s games boss, Arwed-Ralf Grenzbach. There are currently no plans to replace him.

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Tags: games , new , franchises , brands , video , ip , nickelodeon

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