The firm hopes the scheme and appointment of a preferred distribution partner will help indies to grow their business through extra support. Nintendo will, however, continue to operate a policy of open distribution.
“Nintendo is always looking for ways to improve our support and relationships with independent retailers and we are very excited to be working alongside Koch Media to develop this vital sector of the market,” said Yarnton.
“2006 will be another massive year for Nintendo and we want independentts to share in our ongoing success, both in handheld and looking ahead to Revolution.”
“Our joint key goal is to simultaneously increase the business done by independents on Nintendo products at the same time as ensuring that we deliver transparent information to retailers,” added Koch Media MD Craig McNicol.
“This transparency aims to clearly guide retailers on the sort of allocations that they may receive in order to avoid the situations that other distributors have got themselves into in recent times.”
Full details of the agreement between Nintendo and Koch, plus interviews with key personnel, will feature in a special supplement accompanying the February 17th issue of MCV.