Nintendo scored zero out of 10 points on its first time out in the listings – the first company to ever perform so badly. The platform holder was attacked across the board in areas such as chemical management, PVC use, electric waste and product return policies.
In contrast, Sony, which improved on its previous performance scoring 7.3 out of ten, was praised in every single aspect of its ecological practise, and most noticeable for its chemical management programme and massive e-waste efforts – in 2006 the company recovered over 36,000 tons of unwanted products from consumers.
Microsoft’s report was mixed, seeing praise for its chemical management and noxious substance phase out plans but scorn for its performance on PVC usage and takeback policies. The company scored just 2.7 overall.