According to Marketing Week, the agreement is one of Sky Media’s most valuable for a single series. Nintendo said it hopes to cash in on the show’s “nostalgia and fun” to reach a family audience.
The hour-long show will air on Sky One and Sky One HD over 15 weeks from this month.
Wii will sponsor all repeat transmissions, Gladiators-related programming and all on-demand Gladiators conetnet through Sky Anytime TV.
The deal was handled by Nintendo agency Karmarama, alongside MEC Access and Sky Media.
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