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Nintendo shares drop 83% in under four years

Ben Parfitt
Nintendo shares drop 83% in under four years

Investors have reacted negatively to Nintendo’s Tokyo 3DS showcase, with the company’s share price falling five per cent overnight.

Nintendo yesterday unveiled a host of new 3DS goodies, including a new Pink console SKU for Japan and a Red model for Europe. Key titles such as Super Mario 3D Land and Mario Kart 7 were also dated, and the surprise circle pad add-on was priced and dated.

But Reuters reports that analysts and investors felt “the line-up as lacklustre and largely irrelevant in the face of cheap or free games played on the likes of Apple's iPhone and iPad and Google-powered Android devices”.

Nintendo’s share price closed at ¥12,290 last night. This represents a colossal 83 per cent drop in value from the company’s all-time high of ¥70,500 in November 2007.

Its shares have lost 50 per cent of their value in 2011.

However, it is higher than the all-time low of ¥8,180 from May 2003 and also up from the recent ¥10,860 posted just last month.

"I don't think the new games will make any difference," Ichiyoshi Investment’s chief fund manager Mitsushige Akino stated.

"Nintendo succeeded by pulling in people who weren't gamers and their needs now are no longer being filled by Nintendo, they are happy playing games on their mobile phones.”

Myojo Asset Management CEO had an even sterner warning, claiming Nintendo should withdraw from the portable games space altogether.

 "The only possible way for Nintendo to revive would be to stop concentrating on mobile games and switch to Wii-type games for the whole family,” he stated However, at the moment, I can't see this change coming."

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Tags: Nintendo , 3ds , shares , conference , fall , low , share price , high , tokyo , dip , tock market

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1 comment

It's so obvious all they need is another Touch Generations equivalent for 3DS, i.e. something that makes good use of the new tech in the 3DS, beyond N64 conversions. Am optimistic the innovations will come in time, so it could be a good opportunity to pick up shares whilst they're low. Of course, 3DS felt more like a PSP competitor when it launched - all about third party hardcore games, so there may be a strategy of DSi continuing to appeal to the mainstream, and 3DS being a core machine, fending off any PSVita threat. *shruggs* Just opinion and guesswork, off the top of my head. I haven't hit up the latest Tokyo Game Show news, or done any research on the format of late.

Andrew Mehta

Andrew Mehta INDUSTRY
Sep 13th 2011 at 3:53PM

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