Nintendo to play key role in E for All

The publisher is the first big name to officially confirm a deal with the consumer games show, which will take place on October 18th-21st at the LA Conference Centre.

“The E for All Expo supports Nintendo's mission to reach as many types of consumers as possible to expand the world of video games to new audiences,” said Nintendo of America's senior vice president of marketing and corporate communications George Harrison.

“Our Wii and Nintendo DS systems are all about gaming for the masses, and the E for All Expo will give consumers a chance to try out the hottest new Nintendo video games.”

Executive vice president of IDG Mary Dolaher, said: “Nintendo's early involvement in E for All demonstrates the importance of a broad consumer-focused event for this industry.

“E for All has been shaped from the ground up with all gamers in mind, and Nintendo has proven its commitment to embracing the spectrum of gamers, as we've seen with their launch of the Wii.

“In addition to being our flagship exhibitor, Nintendo of America executive vice president of Operations Don James has agreed to serve on our Exhibitor Advisory Board. I couldn't ask for a more universally respected colleague in this new venture.”

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Tags: Nintendo , e for all

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