Ten 'ultimate Wii games rooms' will be given away every day, which include a Wii, Samsung LCD TV, mini fridge and a case of Sprite, Fanta and Dr. Pepper.
“It is a classic on-pack promotion,” Nintendo UK marketing director Dawn Paine told MCV. “There will be a website and a very heavy TV advertising campaign, which will run on terrestrial channels. There’s going to be over a million pounds of investment.”
- Read next week’s MCV for a full report on Nintendo UK’s summer marketing