Nintendo UK in mammoth Coke promotion

Nintendo’s latest push into the mainstream with Wii is getting a major boost thanks to a media blitz with marketing partner Coca-Cola. The campaign is to run across TV and other media for a month.

Ten 'ultimate Wii games rooms' will be given away every day, which include a Wii, Samsung LCD TV, mini fridge and a case of Sprite, Fanta and Dr. Pepper.

“It is a classic on-pack promotion,” Nintendo UK marketing director Dawn Paine told MCV. “There will be a website and a very heavy TV advertising campaign, which will run on terrestrial channels. There’s going to be over a million pounds of investment.”

- Read next week’s MCV for a full report on Nintendo UK’s summer marketing

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Tags: Nintendo , coca-cola

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