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Nintendo: We want to win over the Halo audience

Ben Parfitt

After enjoying huge growth in the now blossoming casual market, Nintendo of America boss Reggie Fils-Aime has said that PS3 and Xbox 360 owning core gamers are the company’s next target for market growth.

“We have near-term, mid-term and long-term opportunities – the near-term opportunity is the consumer who owns an PS3 or an Xbox 360 and has been bad-mouthing Wii to their friends,” Fils-Aime told Cnet.

“The mid-term opportunity is the more mainstream consumer who saw Wii at a friend's house but just needs a little extra incentive to get into our game. That's what Wii Motion Plus and Wii Fit Plus and new Super Mario Bros Wii will hopefully achieve.

“We think we win over the Halo audience with something like The Conduit, a multi-player, online, shooting experience, or Dead Space Extraction. And you know what? Once those people buy into Wii, they'll go buy Mario Kart or Wii Fit Plus.”

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Tags: Microsoft , Nintendo , ps3 , wii , core , hardcore , motion , plus , halo , Xbox , 360 , fils-aime , reggie , audience , owners

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