Publisher Ubisoft has announced a new partnership with Nivea that has seen the pair publish free downloadable DLC for Xbox 360 Kinect fitness title Your Shape: Fitness Evolved.
The new workout has apparently been developed by "Nivea’s fitness and lifestyle expert Sarah Maxwell".
The free content, which is called “Nivea Tone-up with Sarah Maxwell” is available to download over Xbox Live today. It includes six new exercises themed around female toning. The DLC will, unsurprisingly, also contain recommendations for a range of Nivea skincare products.
“Your Shape: Fitness Evolved is the most advanced, most popular fitness game available for the Kinect for Xbox 360, and today, thanks to our partnership with Nivea, it’s reinvigorated and stronger than ever,” Ubisoft's EMEA VP of sales and marketing Geoffroy Sardin stated.
“Nivea chose Sarah Maxwell as their fitness expert, and we’re very happy to offer a free, interactive workout program that such a great specialist has personally developed, bringing a truly unique value for our customers.”
Nivea's director of global business Jean-Francois Pascale added: “At Nivea we are very enthusiastic about this new and innovative partnership. With Your Shape: Fitness Evolved our consumers will be encouraged to combine skin care with fitness in the most innovative and easy way, which will enable them to feel better in their body.”