Microsoft will not be attending Gamescom this year.
The platform holder says it will be promoting its upcoming line-up at smaller, more-localised events.
It follows news that Sony, Ubisoft, EA, Take-Two, NCSoft and Bethesda are amongst the big hitters at this year's European trade and consumer fair. The event organisers have added 140,000 square meters of space to this year's event. Last year's show hit its capacity due to the a record number of visitors – 275,000 to be exact.
A Microsoft statement read: “In the lead up to the launch of Halo 4, Gears of War: Judgement, Forza Horizon, Fable: The Journey and Dance Central 3, among other titles and entertainment experiences, Xbox is focusing on smaller, more-localised experiences for customers, partners, retailers and press around the world.
"As a result, Xbox will not be exhibiting directly at Gamescom in Cologne, Germany in August this year. Selected Xbox titles will still be showcased by our publishing partners at the event, and we wish the BIU well for the show.”