The news comes not long after Microsoft chief executive Steve Ballmer claimed that the company was indeed in discussions with Sony concerning Blu-Ray support.
However, speaking to Reuters Greenberg stated: "Xbox is not currently in talks with Sony or the Blu-Ray Association to integrate Blu-Ray into the Xbox experience."
Whilst some outlets are claiming this to be an about turn from Microsoft, another explanation is that whilst Windows Blu-Ray support is a possibility, Xbox 360 support may not be. After all, Microsoft does have the tiny matter of the global PC software market to consider.
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