Graphics cards vendor Nvidia doesn't need to lower prices across its range to compete with the new AMD R7/R9 graphics cards, a new report has claimed.
"I thought Nvidia would lower its prices, but looking at the performance of [the other R7 and R9 cards], they don’t really have to," PCR was told by what it describes as 'a senior industry source'. "There isn't much performance gained in the new AMD cards, so I don’t think Nvidia will move - and if they do it won’t be by much."
However, our source also suggests that a price drop around the Titan could still be on the cards, and that Nvidia could launch a new Titan to better compete, following similar rumours earlier this year.
PCR has more details.