The global launch the Star Wars MMO could trigger a mass-exodus of World of Warcraft subscribers, according to new analyst data.
Lazard Capital Markets has downgraded Activision Blizzard’s stock from ‘buy’ to ‘neutral’ after a recent survey found that more than half of existing World of Warcraft subscribers have grown tired of the game.
The survey, conducted in conjunction with Peanut Labs, polled 381 online customers and found that 50 per cent plan to buy EA’s The Old Republic. Another 38 per cent declared an interest. Lazard Capital Markets calculated the data, along with considerations to increased competition, to conclude that World of Warcraft could lose between 900,000 to 1.6 million players following the launch of The Old Republic in December.
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